Luciana Waldbaur, English and German to Romanian Translator and Localization Specialist
localization@lucianawaldbaur.com
Helping brands Grow in Romania
Your Romanian Translation Expert
Crafting the Right Words for Your Voice
◉ English and German to Romanian translation and localization
◉ Creative translation
◉ Linguistic review
About
As a certified English and German to Romanian linguist with a university background in languages, literature, and cultural studies, I help e-commerce brands and tech companies in English and German-speaking countries adapt their content for Romanian customers, increasing conversions through culturally accurate localization, consistent brand voice and culturally adapted tone.
Due to my experience in translation, content marketing and publishing, I understand the importance of accurate and culturally aware communication and am passionate about providing well-researched content and cultural insights. I live close to the Danube in the beautiful Swabian Mountains, where I enjoy taking (reading) walks.
Core objectives and Values
Culturally a(ccurate)ware
Cultural adaptation is everything between accuracy and awareness. Localization services are essential for mastering both seamlessly.
marketing That Holds
Do you want that marketing gem phrase turn to get more recognition? Your unique voice will carry across cultures.
Your Voice out there
Localization is not optional. In a diverse world, people need to hear you see their reality.
Romanian translation Expertise tailored to individual needs
Content that brings you closer to your goals
Apps, marketing, cultural appropriaton
Localize your app or website effectively
Localization of media and cultural content
Grow the popularity of your game
Deliver accurate technical content
blog insights
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Cultural Studies: Why This Degree Helps in Translation
As a second Master’s degree, after an MA in Editing, I chose to study a MRes in Visual Cultural Studies. Editing interested me immensely, but my research and theoretical interest were fueled by the intersections of literature and the arts from a cultural perspective. I viewed Cultural Studies as a private endeavour at first, because…
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Localization: A Holistic Approach
Content localization goes beyond translation – it takes into account the whole brand content. Nowadays, when differentiation in brands’ success rates is decided by the finest details, knowing your marketing translation and being able to trust it remains loyal to your aims is vital. The need for accurate and faithful translation is best exemplified by…
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AI Translation and Double Meaning. The Mysterious Pipe Cleaner
Recently, I reviewed the AI translation of categories for an e-commerce platform. The automatic translation of ‘pipe cleaner’ referred to the pipes one uses to pass gas and liquid through. To boot, the translation preserved the word ‘cleaner’, not the actual Romanian term with the same meaning. This would be the go-to choice, as the…
Get in touch!
Would you like to talk about a project or better evaluate how we can work together? Please do not hesitate to contact me by completing the form below.