As a second Master’s degree, after an MA in Editing, I chose to study a MRes in Visual Cultural Studies. Editing interested me immensely, but my research and theoretical interest were fueled by the intersections of literature and the arts from a cultural perspective. I viewed Cultural Studies as a Read more
Content localization goes beyond translation – it takes into account the whole brand content. Nowadays, when differentiation in brands’ success rates is decided by the finest details, knowing your marketing translation and being able to trust it remains loyal to your aims is vital. The need for accurate and faithful Read more
Recently, I reviewed the AI translation of categories for an e-commerce platform. The automatic translation of ‘pipe cleaner’ referred to the pipes one uses to pass gas and liquid through. To boot, the translation preserved the word ‘cleaner’, not the actual Romanian term with the same meaning. This would be Read more